Basic Marketing Research (with Qualtrics Printed Access Card)

Basic Marketing Research (with Qualtrics Printed Access Card) ebook

  • Book: Basic Marketing Research (with Qualtrics Printed Access Card)
  • Author: Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter
  • Number of pages: 624
  • E-book file-sizes: 7.49 – 25.77 Mb

Description:
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it’s written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you’ll learn more about how experts gather data and how to use it yourself to turn greater profits.

The E-Book Basic Marketing Research (with Qualtrics Printed Access Card) by Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter is available at the next formats: fb2, pdf, mobi.

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